‘Just the sort of local beer champion we need!’ said judges.
The Bell Inn, Leominster was crowned Best SIBA (Society of Independent Brewers) Local at the recent Business Awards, held at the Crowne Plaza, London on 14th November.
The SIBA Business Awards, rewards brewing members for their achievements in areas of their business, such as marketing, customer service, pack design and community support.
The Business Awards was established in 2006, and in 2011 for the first time, pub members were recognised. Mike Hall, landlord of The Bell Inn, was delighted to be the first to win Best SIBA Local. The judges said Mike and his pub are ‘…just the sort of local beer champions we need!’
Mike was praised by the judges, they said ‘he is proud to be a custodian of real ale, and ensures his staff are fully inducted, trained and encouraged to share his passion and communicate it to the pub’s customers’.
There was success also for Wye Valley Brewery, who picked up Highly Commended in the Best Marketing category, for their new advertising campaign celebrating the social context of “real people enjoying a real beer together”. The campaign gives well-known proverbs an amusing twist, examples include ‘All work and no HPA makes Jack a dull boy’ and ‘Pint of Butty at night, Drinker’s Delight’.
Pictured left to right, Mike Hall, landlord of The Bell Inn with daughter Emily, and Vernon Amor Managing Director of Wye Valley Brewery.
